Coronavirus Impact on Digital Marketing and Ecommerce 2020 – 2021

Coronavirus Impact on Digital Marketing and Ecommerce 2020 – 2021

= Just a little reminder before beginning: Health always comes first, so please stay indoors if possible and protect yourself. = What is the impact of coronavirus on retail categories & products? Statista reported the impact of coronavirus (COVID-19) on consumer spending in the United States as of March 2020, by retail category. Survey time […]

Featured Snippets 2020: Make You Lose Organic Ranking

Featured Snippets 2020: Make You Lose Organic Ranking

As Google began to use featured snippets heavily in 2019, many SEOs were focusing on this topic and trying to make their content featured. This may change dramatically in 2020. Google announced that the websites having featured snippet spot, will not be listed (again) in the first page of Google search results! This may significantly […]

2020 Digital Marketing Strategies

2020 Digital Marketing Strategies

Countless articles, presentations, books, and videos have been trying to explain how to achieve digital marketing ROI since the very first day, but the topic still remains as one of the biggest problems even in 2019. Brands spend significant budgets to bring more people to their websites but in most of the cases, the commercial […]

2020 Digital Ads Strategies

2020 Digital Ads Strategies

The Focus in 2020 Will Be On Getting The Attention of People Who See Hundreds of Marketing Messages Every Day Let’s look at today’s world from the perspective of today’s customers: Today‚Äôs consumers see hundreds of marketing messages on an average day and recall almost none of them. The human brain is loaded with 34 […]

Divide and Conquer Method: Same Budget, Significantly More Results in 2020

Divide and Conquer Method: Same Budget, Significantly More Results in 2020

Countless articles, presentations, books, and videos have been trying to explain how to achieve digital marketing ROI since the very first day, but the topic still remains as one of the biggest problems even in 2019. Brands spend significant budgets to bring more people to their websites but in most of the cases, the commercial […]

2020 Black Friday Marketing Tips to Boost Sales!

2020 Black Friday Marketing Tips to Boost Sales!

After the devastating effects of Coronavirus in 2020, many brands turned to ecommerce in tough times. Online shopping has always been popular, but it is now inevitable for retailers. Black Friday and shopping season ecommerce performance will significantly affect your success in 2020. As many ecommerce stores think this way, there will probably be a […]

Decline in Instagram Reach and Engagement (2020)

Decline in Instagram Reach and Engagement (2020)

We are always afraid that this day will come. Well, it is here. The decline in organic reach and engagement we experienced with Facebook, now hits Instagram. Especially since the beginning of June 2019, Instagram posts have significantly lower organic reach and the hashtags seem to have lower importance. If this continues parallel to the […]

Quick Fix Strategies For Google Ads and Facebook Ads

Quick Fix Strategies For Google Ads and Facebook Ads

Here Are Some Ideas You May Use in Your Google Ads Campaigns As Quick Fix, If You Are Experiencing Problems Note: I am providing these tips only to expand your perspective and give you an idea. Every tip might not fit every campaign or may create different results in different campaigns. You may get inspiration […]

4 Useful Tips for an Effective Negative Keywords List in Google Ads (AdWords)

4 Useful Tips for an Effective Negative Keywords List in Google Ads (AdWords)

One of the most useful tools Google Ads offers to improve the effectiveness of keyword targeting is the negative keyword tool. With this tool, you can create negative keyword lists and add them to different campaigns. If you like, you can also add different negative keywords under each campaign or ad group. If these negative […]

2019 Digital Marketing Strategies

2019 Digital Marketing Strategies

What will be the most effective digital marketing strategies in 2019? You will be competing in an overcrowded environment in 2019. The first thing to mention regarding digital marketing strategy in 2019 is that you will be competing in an overcrowded, noisy environment. 1.3 billion websites are competing for visitors and the number of indexed […]