Digital Marketing in Coronavirus Era: Tips for Ecommerce, SEO, Digital Ads

Digital Marketing  in Coronavirus Era: Tips for Ecommerce, SEO, Digital Ads

= Just a little reminder before beginning: Health always comes first, so please stay indoors if possible and protect yourself. = Many people would not anticipate these unprecedented events, but they are here, affecting the system globally. As the author of Digital Marketing Strategies (2020) book, I want to focus on the effects on digital […]

Featured Snippets 2020: Make You Lose Organic Ranking

Featured Snippets 2020: Make You Lose Organic Ranking

As Google began to use featured snippets heavily in 2019, many SEOs were focusing on this topic and trying to make their content featured. This may change dramatically in 2020. Google announced that the websites having featured snippet spot, will not be listed (again) in the first page of Google search results! This may significantly […]

2020 Digital Marketing Strategies

2020 Digital Marketing Strategies

Countless articles, presentations, books, and videos have been trying to explain how to achieve digital marketing ROI since the very first day, but the topic still remains as one of the biggest problems even in 2019. Brands spend significant budgets to bring more people to their websites but in most of the cases, the commercial […]

2020 Digital Ads Strategies

2020 Digital Ads Strategies

The Focus in 2020 Will Be On Getting The Attention of People Who See Hundreds of Marketing Messages Every Day Let’s look at today’s world from the perspective of today’s customers: Today‚Äôs consumers see hundreds of marketing messages on an average day and recall almost none of them. The human brain is loaded with 34 […]

Divide and Conquer Method: Same Budget, Significantly More Results in 2020

Divide and Conquer Method: Same Budget, Significantly More Results in 2020

Countless articles, presentations, books, and videos have been trying to explain how to achieve digital marketing ROI since the very first day, but the topic still remains as one of the biggest problems even in 2019. Brands spend significant budgets to bring more people to their websites but in most of the cases, the commercial […]

10 Effective Tips to Maximize Black Friday Ecommerce Sales!

10 Effective Tips to Maximize Black Friday Ecommerce Sales!

Black Friday is getting closer. Many other ecommerce stores are preparing their campaigns for this day just like you. As the day comes nearer, online advertising prices will increase and many brands will struggle to achieve high conversion. So, what can you do? How can you maximize your sales? Here are 10 effective tips:  1. […]

Decline in Instagram Reach and Engagement (2020)

Decline in Instagram Reach and Engagement (2020)

We are always afraid that this day will come. Well, it is here. The decline in organic reach and engagement we experienced with Facebook, now hits Instagram. Especially since the beginning of June 2019, Instagram posts have significantly lower organic reach and the hashtags seem to have lower importance. If this continues parallel to the […]

Quick Fix Strategies For Google Ads and Facebook Ads

Quick Fix Strategies For Google Ads and Facebook Ads

Digital advertising platforms usually yield far more effective results than other advertising channels with their effective segmentation and targeting options. Google Ads and Facebook Ads platforms dominate the market. You can easily measure the performance of your ads and revise them whenever you want. The key to success in digital advertising campaigns is quite clear: give […]

4 Useful Tips for an Effective Negative Keywords List in Google Ads (AdWords)

4 Useful Tips for an Effective Negative Keywords List in Google Ads (AdWords)

One of the most useful tools Google Ads offers to improve the effectiveness of keyword targeting is the negative keyword tool. With this tool, you can create negative keyword lists and add them to different campaigns. If you like, you can also add different negative keywords under each campaign or ad group. If these negative […]

2019 Digital Marketing Strategies

2019 Digital Marketing Strategies

What will be the most effective digital marketing strategies in 2019? You will be competing in an overcrowded environment in 2019. The first thing to mention regarding digital marketing strategy in 2019 is that you will be competing in an overcrowded, noisy environment. 1.3 billion websites are competing for visitors and the number of indexed […]