SEO Success in 2019
Competing Against 130 Trillion Pages
Every day more than 6 billion searches are performed on Google. This excites the website owners. They want to be on top of the Google search results and attract visitors to their websites. This creates significant competition.
The number of indexed pages on Google was only 26 million in 1998. This number exceeded 1 trillion in 2008 and reached 130 trillion in 2016.
130 trillion pages!
Everyone thinks that their products and services are great, and Google should immediately bring their websites on top of search results.
Google, on the other hand, needs to make a decision for the top 10 results.
As Everyone Tries to Persuade Google, Google Trusts Websites Less Day by Day
Google knows that SEO professionals will bend the rules as much as possible to be successful in their SEO projects. Therefore, it acts with caution.
It does not make a decision based on a single topic. It evaluates a combination of many different topics. It uses various control systems to prevent the websites from fooling its algorithm.
For this reason, if you want to be successful in your SEO project, you should focus on a variety of topics. Most of the articles on the web focus on on-site SEO and link development. You will need more than this to be successful in 2019.
If you want to achieve success, you need to focus on the following 5 steps of the SEO project.
5 Steps of SEO Project in 2019: Which Steps Are More Important?
1. Research, Strategy & Keyword Selection
Brands often think about this stage as a waste of time and assume that no actual work is being carried out in this period.
They think that their websites deserve to be on top of the search results with every keyword they want, so they do not understand the need to formulate the right strategy.
However, this stage is really important. Without this stage, you may spend significant money, time and energy but you may not achieve success.
2. On-Site SEO 1: Classic SEO
(30 to 40 points out of 100)
On-site SEO is absolutely necessary, but it is no longer adequate in 2019.
Even if you achieve excellent SEO compliance on your website, you get only 30 to 40 points out of 100 from Google.
This will not be enough to bring your site to the first page of the search results with generic keywords that require at least 80 points out of 100.
3. On-Site SEO 2: Infrastructure and Usability
(20 to 30 points out of 100)
Google has recently begun to pay more attention to the effective functioning of infrastructure and usability of websites.
This makes it necessary for the software developers to be involved in SEO projects.
For example, if your website is slow, this will have a negative effect on SEO and software developers need to work on the codes to speed up the website.
Today, this topic provides you 20 to 30 points out of 100.
4. Link Development (40 points out of 100)
With on-site SEO, you are telling Google that your website is relevant to the searched keyword and it is a useful website with an efficient infrastructure.
This is necessary, but it is not adequate.
In order to convince Google, you have to show how popular your site is on the web.
The links to your website from other sites, your domain name being mentioned on other sites, the popularity of your brand’s name on the web and on the social media bring you 40 points out of 100.
5. Performance on Search Engine Results Page (SERP): Win or Lose!
This stage is very important in order to turn your efforts into actual results.
Do not think like “So what, people will obviously click on my website when it appears on top of the search results.”.
Google knows the click-through rate of every rank on the search results page. When Google brings your website to a certain rank, will your website be clicked more or less than the average click-through rate of that rank?
Let’s say it is clicked more. Will the visitors stay on your website or bounce back to the search results page immediately?
This is important.
Because if you have a lower click-through rate than the average or if visitors clicking your website bounce back to search results and click on another site, your website will be dropped from the search results very quickly and all the effort you have made will be wasted.
SEO Project Success Flow Chart for 2019
On-site SEO (in line with the determined strategy)
Providing Links to the Site & Popularity on the Web
SEO Success: Top 10 On Search Engine Results Page (SERP)
Click-through Rate on SERP
Controller: Preference of Searchers
Visitors Staying on the Site / Not Bouncing Back to SERP
Controller: Preference of Visitors
Permanent SEO Success